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Featured authors

Jean Paul Wijers

Jean Paul Wijers is the executive director of Protocolbureau and the institute of strategic Relationship Management. In 1996 he graduated from Hotelschool The Hague, one year after founding Protocolbureau. Between 2001 and 2009 Jean Paul worked for the Dutch Royal Household as Head Usher at Royal Weddings and state Funerals.

He is one of the authors of Managing Authentic Relationships: Facing New Challenges in a Changing Context (Amsterdam University Press, 2019), a book about strategic relationship management. Jean Paul Wijers is a sought-after relationship management expert, regularly called upon to support the development of a new relationship management. He teaches at the Hotelschool The Hague University and at Georgetown University in Qatar.

Isabel Amaral

Isabel is a renowned Portuguese expert on corporate image and protocol and has developed executive trainings and coaching programmes in Portugal, Austria, Brazil, Cape Verde, France, Spain, Angola, Namibia, the People’s Republic of China and The Netherlands. Holding a Master’s degree in international Relations from Lisbon University, she is a teacher at the diplomatic institute and at several universities in Portugal, Spain and Brazil. She’s the author of two books: Imagem e Sucesso, a book on image and corporate protocol (nine editions), and Imagem e internacionalização, a book about cross-cultural communication for a global market (two editions). She has been a keynote speaker on cross-cultural communication at conferences in France, the United Kingdom and Belgium. Isabel Amaral is Founder and President of the Portuguese Protocol Studies Association (APOReP) since 2005.

William Hanson

William is executive director and owner of The English Manner and is widely regarded as the UK’s leading expert in etiquette. He has taught British manners and civility all around the world, from China to Saudi Arabia, New York to Russia. He has worked for many leading VIPs, including international businesses and brands, as well as training regularly in some of Britain’s leading schools. William is the BBC’s go-to voice for matters of etiquette and courtesy and holds two Guinness World Records for etiquette. He is author of the best-selling The Bluffer’s Guide to Etiquette and The Bluffer’s Guide to Entertaining. He writes a column for the world’s most-read news website, MailOnline/DailyMail.com, about matters of good taste and social behaviour. In 2017 he became a Fellow of the Royal Society of Arts.

Bengt-Arne Hulleman

Graduated from Hotelschool The Hague and holding a Master’s degree from Erasmus University, Bengt-Arne started his career in protocol at the Dutch Royal Household as Policy Assistant to the Grand Master and to the Master of Ceremonies of Her Majesty Queen Beatrix of The Netherlands. During the years 2002-2008 he was closely involved in numerous royal and state ceremonies, such as Royal Weddings, state Funerals, Baptisms and many state visits. Bengt-Arne is also the former Head of the Protocol, Visits and events Unit of the international Criminal Court in The Hague (2010-2019), an international organisation with over 120 Member states. During his tenure he was responsible for the protocol of the opening ceremony of the Permanent Premises (2016) in attendance of His Majesty King Willem-Alexander of The Netherlands, United nations secretary-general Ban Ki-moon and many other dignitaries, and the organisation of the events commemorating the twentieth anniversary of the Rome statute (2018), attended by the President of the Federal Republic of Nigeria, multiple Presidents of national senates and Parliaments and ministerial delegations. He is author of The Hague, International City of Peace and Justice: A Relational Network Brand. Bengt-Arne is now the executive director of Protocolbureau. As a protocol expert, he provides assistance in the organisation of high-level events and teaches protocol and international protocol around the world.

Diana Mather

Formerly a BBC newsreader, Diana brings years of first-rate communication and presentation skills to her trainings. in the mid-1980s, diana left her successful career in broadcasting to start training in etiquette, public speaking and media coaching. diana works all over the world with a wide range of clients that include MPs, senators, lawyers, TV presenters and business people. She regularly contributes to a variety of TV and radio programmes worldwide and is the author of fourteen books. Her latest, Speak, was published in 2021.