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Protocol Prose Book Club - March 2024
Tuesday, March 19, 2024, 12:00 PM - 1:00 PM EDT
Category: Member Exclusive Events
The Protocol Prose Book Club convenes on March 19, 2024 at 12 noon Eastern Daylight Time for a members-only discussion of the book When In the Arab World: An Insider’s Guide to Living and Working with Arab Culture.
About the Book The book is a practical map that will help you understand the people and demystify the culture of the Arab world - the beliefs, values and social structures that determine how business is conducted and how things are done. Chapters cover communication styles, the concept of time, and etiquette, protocol, and hospitality. This is not a sterile list of dos and don'ts. This book helps develop a deeper knowledge and understanding of the motivators of behaviour. It will also widen your perspective and arm you with the knowledge that will allow you to move with ease and confidence through many scenarios.
We are honored to be joined by author Rana Nejem. Ms. Nejem is the Founding Director of YARNU, The Art of Social Intelligence. She began her career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, she moved to the Royal Hashemite Court where she was responsible for His Majesty the late King Hussein’s International Media Department for 2 years. She then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years. She earned a Masters degree in International Communications and Negotiations from The Fletcher School of Law and Diplomacy, and is certified as an International etiquette consultant by the International Etiquette and Protocol Academy in London. She was also trained by The Protocol School of Washington in International Protocol Management. She describes her work this way: Everything I do is about changing behaviour and attitude. I help business executives, diplomats and government officials refine their professional profile and increase the impact of their personal presence by making shifts in their attitude, behaviour and appearance. I founded my company – YARNU in 2013 (an Arabic word meaning to look towards, to aspire to with calm and serenity). YARNU helps people distinguish themselves by raising their social and cultural intelligence, enabling them to float with ease and confidence from one situation to the other. Certified to use a number of tools that measure behaviour and culture, we work with businesses and organizations to help them create the organizational culture that best supports their objectives and values.
Registration is open now to members. The book has been revised and expanded for its second edition. Copies of the book are available through Amazon at https://www.amazon.com/When-Arab-World-Insiders-Working/dp/191289209X/ref=sr_1_1?keywords=Rana+Nejem&qid=1707402007&sr=8-1
The Protocol Prose Book Club is an exclusive benefit for PDI-POA members. If you are interested in participating in the book club or other members-only events, we invite you to consider joining PDI-POA!
Register to attend the March Protocol Prose Book Club meetingContact: [email protected] |
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